What are the key metrics at play here?
        
        
            The cost per ticket figure
            is used to determine the quality of a business’s current customer care.
            
            
            The support cost per order
            figure captures the overall efficiency of the sales process.
            
            
            The number of inquiries per 100 orders
            illustrates the quality of your web’s UX or information architecture.
            Generally, the less inquiries you field, the better your UX.