Bourjois & Lindt Marketing Campaign Automation

A playful competition chatbot inspired by the world of Charlie and the Chocolate Factory.

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Challenge

Bourjois and Lindt sought to enhance brand awareness through a fun, interactive marketing campaign that would engage customers and drive repeated interaction.

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Solution

Cosmetics manufacturer Bourjois, in partnership with the chocolate manufacturer Lindt, came to us looking to boost brand awareness. We used chatbot system architecture, playful language and GIFs to create a competition bot that delighted customers and drove increased engagement.

Automated Result Announcements

Themed Competition Bot

Engaging and Fun Customer Experience

Boost in Repeat Interactions

Increased

brand awareness with a joyful, creative approach to a marketing competition

Automated

the publication of competition results, driving repeat engagement

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Fun, Themed Experience

A competition chatbot inspired by Charlie and the Chocolate Factory, making the campaign engaging and joyful.

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Automated Results

The chatbot automated competition result announcements, encouraging users to re-engage with the campaign.

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Boosting Brand Awareness

The collaboration between Bourjois and Lindt increased visibility for both brands through a unique, creative approach.

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Driving Repeat Engagement

Customers returned to the chatbot repeatedly thanks to its playful nature and automated interaction.

“We appreciate the individual approach and the effort to solve non-standard situations.”

Patrik Bican

Ready to Take the Next Step With Us?