Krušovice
Interactive twenty-day quiz for the occasion of the World Hockey Championship reached 95% open rate.
Marketing campaign automation | Brand awareness building
OUR SOLUTION
Chatbot for the Krušovice brewery was part of a marketing campaign for the World Hockey Championship. Its goal was to build brand awareness, expand the brewery’s fan base and maintain its engagement. A bot full of gifs, short videos and informal style of language managed to expand brand’s audience three times with above 80% reaction rate and 16% conversion rate.
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Benefits
Building and retaining engagement of a target group
Creating captivating and interactive environment for the campaign