Bourjois & Lindt Marketing Campaign Automation
Prague • Bourjois & Lindt
Marketing campaign automation | Brand awareness
Bourjois & Lindt Marketing Campaign Automation
A playful competition chatbot inspired by the world of Charlie and the Chocolate Factory.
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Challenge
Bourjois and Lindt sought to enhance brand awareness through a fun, interactive marketing campaign that would engage customers and drive repeated interaction.
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Solution
Cosmetics manufacturer Bourjois, in partnership with the chocolate manufacturer Lindt, came to us looking to boost brand awareness. We used chatbot system architecture, playful language and GIFs to create a competition bot that delighted customers and drove increased engagement.
Automated Result Announcements
Themed Competition Bot
Engaging and Fun Customer Experience
Boost in Repeat Interactions
Increased
brand awareness with a joyful, creative approach to a marketing competition
Automated
the publication of competition results, driving repeat engagement
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Fun, Themed Experience
A competition chatbot inspired by Charlie and the Chocolate Factory, making the campaign engaging and joyful.
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Automated Results
The chatbot automated competition result announcements, encouraging users to re-engage with the campaign.
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Boosting Brand Awareness
The collaboration between Bourjois and Lindt increased visibility for both brands through a unique, creative approach.
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Driving Repeat Engagement
Customers returned to the chatbot repeatedly thanks to its playful nature and automated interaction.
“We appreciate the individual approach and the effort to solve non-standard situations.”
Patrik Bican
Ready to Take the Next Step With Us?