The internet is practically overflowing with chatbots promising to boost your Shopify store's sales and enhance your customer service, but which of them actually work? In this blog we outline the most important factors to consider when choosing a chatbot for your store.
Staying competitive in the ecommerce space today requires more than just a sleek website and quality products. If you sell with Shopify, you’ve already got those bases covered – powering over 6 million businesses worldwide, Shopify’s user-friendly interface, extensive app ecosystem, and customization options make it a top choice for ecommerce entrepreneurs. But beyond these basics, a new generation of customers accustomed to getting exactly what they want at the very moment they want it have made customer engagement and support vital components of a successful online store.
This is where AI-powered chatbots come into play, offering businesses an easy way to provide instant assistance and gather valuable data that supports a strategic growth strategy. With the right chatbot, you can provide 24/7 customer support, personalized recommendations, cart abandonment recovery, data collection, and often most importantly, free up your customer support team to focus on more complex issues. But contrary to popular belief, not all chatbots you see advertised on the internet are designed for Shopify merchants. Many of them (expensive ones, even!) are built on outdated technology, have shallow integrations with the platform and generally are just bad at their jobs. But not to fear! Because the good people at Wingbot have extensively researched what makes a Shopify chatbot spectacular. Here are 5 most important factors to consider for selecting a chatbot that adds meaningful value to your business:
The depth and quality of the bot’s integration with Shopify is probably the most important factor at play here. Just because a chatbot technically can be integrated to Shopify doesn’t mean it should be. A bot with a sufficiently deep and seamless integration should be able to access customer data, product information, and order history to provide relevant assistance.
A robust chatbot should have advanced NLP capabilities. This allows it to understand and respond to customer queries in a natural, conversational manner, improving the user experience. We blogged about NLP recently, you can read more about it here.
Your chatbot should be customizable to align with your brand's voice and style. Look for options to change the bot's appearance, messages, and responses. If you sell shoes, you might want to consider employing a chatbot with a friendly, fun tone of voice. If you sell life insurance, a formal tone may be more appropriate.
Specifically, look for chatbots with features like product recommendations, cart abandonment recovery, and order tracking. These features can significantly boost your sales and customer satisfaction. Customers today change their minds a lot. Being able to cancel an order through a simple chatbot toggle is increasingly the gold standard of customer service.
Consider whether the chatbot can operate on various communication channels, such as your website, Facebook Messenger, WhatsApp, and more. This ensures you can reach customers where they are.
Choose a chatbot that provides analytics and reporting tools. This will allow you to track the bot's performance, gather insights, and make data-driven improvements.
Assess the pricing structure of the chatbot solution and ensure it fits your budget. Additionally, consider whether it can scale with your business as it grows.
Look for chatbot providers that offer excellent customer support and training resources. You'll want to ensure that you can make the most of your chatbot investment.
Choosing the right chatbot for your Shopify-based ecommerce business plays a huge role in deciding the quality of your customer support, the volume of your sales, and your overall success. By considering factors like integration, customization, and SEO optimization, you can select a chatbot that not only enhances your online store but also boosts its visibility in the competitive ecommerce landscape. Embrace the power of chatbots and take your Shopify store to new heights of success in the dynamic world of ecommerce.